Case study

Strengthening Trust and Quality Through the MHCC Digital Mental Health App Assessment

Sector:

Digital Healthcare Supplier
(Mental Health)

Challenge:

Demonstrating quality, safety, and credibility in a crowded digital mental health market

Solution:

Delivery partner for MHCC digital mental health app assessment

The client

MindWell U: Digital mental health and wellbeing platform

MindWell U operates in a rapidly expanding digital mental health landscape, with over 20,000 mental health apps available globally.

While the platform had been built on more than two decades of expertise in psychoeducation, mindfulness, and mental wellbeing, demonstrating quality, safety, and credibility to external stakeholders was becoming increasingly complex.

The challenge

As a growing digital health business working with workplaces and population health partners, MindWell U faced several challenges:

Differentiating itself in a crowded and largely unregulated app market
Clearly demonstrating privacy, data protection, and risk management practices
Responding to increasing expectations from organisations conducting privacy impact assessments and due diligence
Balancing limited development resources with the need for continuous quality improvement

Like many digital health innovators, MindWell U initially approached the MHCC assessment process with some hesitation, recognising the time and effort required.

The solution

MindWell U participated in the MHCC digital mental health app assessment, delivered in collaboration with ORCHA.

The assessment provided a structured, transparent, and improvement-focused evaluation across three core areas:

Data privacy and security, ensuring transparency around data use and third-party access
Clinical and academic evidence, validating the foundations and ongoing relevance of MindWell U’s content
Usability and accessibility, including clarity of risk communication and inclusivity considerations

Rather than a one-time pass/fail exercise, the process offered constructive feedback and guidance. The ORCHA team worked closely with MindWell U to identify where existing strengths could be made more explicit and where improvements would enhance user trust and experience.

“Once we went through the MHCC assessment, we really saw the value in the feedback. It helped us make explicit things we thought we were doing well, but hadn’t communicated clearly enough.”

Geoffrey Soloway

CEO, MindWell U

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Key impacts included:

The MHCC assessment process delivered clear value for MindWell U as both a product and a business.

For MindWell U, the process reinforced quality as a competitive advantage and positioned the platform to engage more confidently with employers, health systems, and population health initiatives.

Improved user experience, with clearer communication around data use, diversity, and risk

Stronger credibility with partners, with the MHCC badge now featured prominently in marketing materials and proposals

Streamlined due diligence, supporting privacy impact assessments and reducing duplication when engaging with organisations

Return on investment, with tangible product improvements that strengthened trust with end users

“There was real quality and return on investment coming out of the process. It strengthened our product and improved the experience for the end user.”