Public Health
Mental Health & Wellbeing
visits to campaign page
app downloads, representing 17% of Dorset’s total downloads since launch
of all-time downloads have occurred since the campaign went live
Mental Health of Children and Young People in England 2023 report from NHS England
In Dorset, local health leaders recognised the need to strengthen early help and prevention efforts, particularly given increasing demand and longer waiting times for specialist support. Public Health Dorset identified an opportunity to empower young people with safe, accessible digital health tools they could use independently to manage their mental wellbeing.
To address this need, Public Health Dorset partnered with ORCHA to launch a targeted Children and Young People’s Digital Health Campaign, hosted on a dedicated landing page within the Our Dorset App Library.
The initiative featured 10 free, ORCHA-assessed apps carefully selected to support key areas of mental health and wellbeing, including:
Anxiety and depression
Stress and sleep
Self-harm and bereavement
Support for friends and family of young people experiencing mental health challenges
Collaboration with the Dorset Youth Association ensured the same trusted apps were reflected across voluntary sector channels, reinforcing consistent, quality-assured messaging at a time when young people are overwhelmed by conflicting online advice.
By curating a collection of clinically and digitally assured apps, the campaign provided young people with immediate, safe access to support - enabling self-management and early intervention. Given young people’s comfort with digital tools, engagement was rapid and sustained.
to the dedicated campaign landing page
to the Dorset microsite during the same period
representing 17% of Dorset’s total downloads since launch
From local NHS systems to national digital health programmes, ORCHA partners with health and care leaders to deliver trusted, scalable digital health assurance and engagement.