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Case study

Supporting Young People’s Mental Health with NHS Dorset

Sector:

Public Health
Mental Health & Wellbeing

 

Challenge:

Rising demand for youth mental health support; need for early intervention tools

 

Solution:

Digital health library
Automated campaign

 

2,000+

visits to campaign page

900+

app downloads, representing 17% of Dorset’s total downloads since launch

84%

of all-time downloads have occurred since the campaign went live

The challenge

Website 540x405-1

1 in 5 children and young people aged 8-25 in England are likely to have a mental health disorder

Mental Health of Children and Young People in England 2023 report from NHS England

In Dorset, local health leaders recognised the need to strengthen early help and prevention efforts, particularly given increasing demand and longer waiting times for specialist support. Public Health Dorset identified an opportunity to empower young people with safe, accessible digital health tools they could use independently to manage their mental wellbeing.

The solution

NHS Dorset Mental Health Website 540x405

A targeted Children and Young People’s Digital Health Campaign

To address this need, Public Health Dorset partnered with ORCHA to launch a targeted Children and Young People’s Digital Health Campaign, hosted on a dedicated landing page within the Our Dorset App Library.

The initiative featured 10 free, ORCHA-assessed apps carefully selected to support key areas of mental health and wellbeing, including:

  • Anxiety and depression

  • Stress and sleep

  • Self-harm and bereavement

  • Support for friends and family of young people experiencing mental health challenges

Website 540x405 (1)-1

Collaboration with the Dorset Youth Association ensured the same trusted apps were reflected across voluntary sector channels, reinforcing consistent, quality-assured messaging at a time when young people are overwhelmed by conflicting online advice.

By curating a collection of clinically and digitally assured apps, the campaign provided young people with immediate, safe access to support - enabling self-management and early intervention. Given young people’s comfort with digital tools, engagement was rapid and sustained.

The impact

NHS Dorset Mental health Website 540x405 (2)

The Dorset Youth Mental Health campaign has demonstrated strong engagement and measurable outcomes:

~2,000+ individual visits

to the dedicated campaign landing page

39,000+ total visits

to the Dorset microsite during the same period

900+ app downloads

representing 17% of Dorset’s total downloads since launch

See what’s possible with ORCHA

From local NHS systems to national digital health programmes, ORCHA partners with health and care leaders to deliver trusted, scalable digital health assurance and engagement.