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Case study

How Tonic And Me built clinical trust in the UK market through ORCHA's Baseline Review

For a wellbeing app with ambitions to grow across healthcare channels, independent assurance isn't optional.

Sector:

Digital Healthcare Supplier

 

Challenge:

Strong consumer reach but limited clinical credibility. 

 

Solution:

An independent quality mark to demonstrate commitment to privacy, governance and security

In collaboration with:

tonic wellbeing

About Tonic And Me

tonic wellbeing 2

Tonic And Me is the wellbeing companion app created by Tonic Wellbeing, an award-winning UK workplace wellbeing company founded by Becca Clayton more than 22 years ago.

Built on over two decades of experience supporting organisations and individuals, the app combines evidence-informed digital resources with access to trusted human support.

Designed for businesses, landlords, charities, community groups and individuals, Tonic And Me offers subscribers unlimited access to a growing library of health, wellbeing and lifestyle guidance. The platform combines intuitive technology with optional personalised support delivered by a multidisciplinary team of clinicians, coaches, trainers and therapists.

Over the past 22 years, Tonic Wellbeing has helped thousands of people take a preventative approach to improving their health.

As the Tonic And Me platform has continued to grow its subscriber base and expand into new sectors, demonstrating independent clinical credibility has become an increasingly important priority. 

tonic challenge

The challenge

As an ambitious, independent wellbeing provider, one of Tonic And Me's biggest challenges was helping organisations distinguish between wellbeing that's well-intentioned and wellbeing that's evidence-based, safe and trusted.

Without independent assurance, Tonic And Me faced the challenge that many digital health suppliers encounter: strong consumer reach but limited clinical credibility.

To unlock opportunities across NHS channels and healthcare partner libraries, they needed a recognised, rigorous validation process - an independent quality mark that demonstrated their commitment to clinical governance, data security, and best practice. 

ORCHA Assured Badge - Regional Bronze - UK & EU 1080x1080

Working with ORCHA

Tonic And Me underwent ORCHA's Baseline Review - a comprehensive, evidence-based assessment framework covering the key standards that health systems, clinicians, and users look for before recommending a digital health tool.

Areas covered included:

  • Clinical Assurance and evidence of effectiveness

  • Data Security

  • Usability and accessibility

Rather than simply assessing the platform, ORCHA's team worked alongside Tonic And Me - providing clear guidance and constructive feedback that strengthened both the app and their internal processes. 

tonic wellbeing (1)

The outcome

Achieving ORCHA Assured Bronze status through the Baseline Review has given Tonic And Me a recognised, independent marker of trust.

It has given their users greater confidence in the platform and reinforced Tonic And Me's own commitment to delivering a high-quality, preventative wellbeing solution that people can trust. 

Tonic And Me is continuing to grow, and ORCHA is proud to support that journey. As the platform develops and expands, we look forward to showcasing Tonic And Me across more of our partner channels.

What they said

Working with Becca and the Tonic And Me team has been a really rewarding experience. Becca's passion for what she does and her motivation to grow the platform and support people to live healthier, happier lives is embedded into everything that she does. Achieving ORCHA assurance isn't just about meeting standards - it's about building the kind of trust that allows a product to be adopted more widely and used with confidence. Tonic And Me is a brilliant example of this, and we're incredibly proud to support them on their journey. We're excited to see what they achieve next. 

Alice Vose

Customer Success Manager, ORCHA

As an ambitious, independent wellbeing provider, one of our biggest challenges has always been helping organisations distinguish between wellbeing that's well-intentioned and wellbeing that's evidence-based, safe and trusted. The ORCHA Assurance process gave us exactly that. It was thorough, professional, and genuinely collaborative. Achieving ORCHA Assurance has given our clients greater confidence in Tonic And Me and reinforced our own commitment to delivering a high-quality, preventative wellbeing solution that people can trust. We're incredibly proud to be ORCHA Assured and grateful for the support we've received throughout the journey. 

Becca Clayton

Founder, Tonic Wellbeing

See what’s possible with ORCHA

From local NHS systems to national digital health programmes, ORCHA partners with health and care leaders to deliver trusted, scalable digital health assurance and engagement.

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